WHAT: Sleeptember® is a patient-led…patient-supported campaign designed to create fun and engaging online and community events in order to raise awareness of the public health impact of sleep loss and other comorbid health conditions, raise funds for medical research, advocacy efforts, and to change the sleep habits of individuals and society as a whole. Sleeptember is a program of the American Sleep Apnea Association, a patient-led 501(c)(3) nonprofit organization, and its partners. For more information, visit http://www.sleepapnea.org.
WHEN: 2015 is the inaugural year for Sleeptember. The campaign runs all year long with specific special activities and events taking place in September.
WHY: Sleep represents a third of every person’s life and it has a tremendous impact on how we live, function and perform during the other two-thirds of our lives. It is indeed as vital as the air we breathe and the food we eat, especially for those with chronic diseases or compromised immune systems.Untreated sleep disorders and chronic sleep loss are associated with an increased risk of heart disease, high blood pressure, obesity, diabetes, anxiety and depression, certain types of cancer, automobile crashes, on-the-job accidents, and all-cause mortality along with impaired work productivity, academic performance, and reduced quality of life.
HOW: People sign up at Sleeptember.org to become SleeptemberMembers and participate in a number of activities to increase awareness of sleep, improve their own sleep habits, and raise or donate funds for sleep and medical research.
FUNDS: Funds raised are committed to combating sleep disorders and comorbid conditions, specifically: Cancer—Poor sleep has been found to increase risk of certain cancers including breast, ovarian, prostate. Good sleep has been shown to help fight cancer and speed recovery and progression. Heart Disease—People who don’t sleep enough are at higher risk for cardiovascular disease—regardless of age, weight, smoking and exercise habits. Mental Health—Chronic sleep problems affect 50% to 80% of patients in a typical psychiatric practice, compared with 10% to 18% of adults in the general U.S. population. Sleep problems are particularly common in patients with anxiety, depression, bipolar disorder, and attention deficit hyperactivity disorder (ADHD). Pediatric Health—Sleep disturbances impact the developing brain and can profoundly affect quality of life for children and their families. Chronically sleep deprived children may be hyperactive and inattentive and may be misdiagnosed and treated for attention deficits. Children with autism and Down syndrome often have sleep problems and sleep disorders such as obstructive sleep apnea.
In the NewsFor more information or an interview request, please contact us at firstname.lastname@example.org or Tracy Nasca at 888/293-3650